Your Lobby

How is Your Brand Represented in Your Own Building?

This is nothing special unless we get it wrong.  

It is a simple sign.  Wood and metal hanging on a red wall with some back lighting for the wall.   Was it the only thing we did for Virgin Mobile?  No.

While this is something that is easy, and our team here at Exhibit Associates does it all the time - if we got it wrong it may have been the last thing we did for them.

Yes we did it awhile ago - but it still is a nice simple example of our work.

So how is your brand represented in your own lobby?

Exhibit Associates provides incredible design, build and installation services related to interior branding projects and awesome lobby experiences.   sales@exhibitassociates.com to find out more! 

Tradeshow Companies Actually Worry About Search As Well.

Or "The Best Place to Hide a Dead Body?  2nd Page of a Google Search!"

As much as we in the tradeshow business like to say that tradeshows are awesome marketing tools, they are just part of the answer.  In fact there is only one place more decision makers gather for your industry than at a tradeshow.

That is the world wide web.  Search.  SEO.  PPC.  Analytics.   While it is true with all the decision makers that are at a tradeshow they are a must have in your marketing tool kit - search is part of the answer as well.  Not like I am breaking ground here with this information.

But this goes goes for tradeshow companies as well.  

What?  That can't be!  Exhibit Houses must just do tradeshows to gather new clients!   Nope.   Not even close.   The above image is a Google search I did at a hotel in Dallas and I searched on keywords relevant to our industry.   Considering the red boxes are paid ads, Exhibit Associates came first in the organics.  We did not pay for our space - we earned it.   How?  Well we paid for that information how to do that.   But we compete not only for customers at tradeshows, but for eyeballs online as well.   Considering we have a national franchise player and another similar competitor in the Kansas City market - we slog it out everyday along with these "Pay to Play" players paying for ads.   

Why?   Because our team is awesome.  Go to our website here, and see the custom booth we did just recently.   If our potential new client doesn't see that, then our team does not get a chance to do other awesome projects.   After all it is only because of our awesome clients we get to work on these projects.   But they got to find us 1st!

Yes we do tradeshows!  They are extremely important.  Decisions makers are not only at tradeshows, they are online as well.   We use both as part of our marketing toolkit.   

We can help with tradeshow booths and displays.  For online - we have some partners we can recommend.   You need to be in both channels - because that is were the decision makers are!