Wednesday, June 22, 2022

Value vs Cost on Tradeshow Hacks!

 Actually they are not free - they cost time. Plan them out, the amount of time can be small, but they still


costs. That is where Value comes into play.


What is the value of social media? Planning out your exhibit schedule? Following Up?
What is the cost of not following up?

What is the cost of having nobody manning your tradeshow booth during the hall hours?

What if, and just play along here - if you utilize multiple channels to let people know you are going? (Hack #1) What if you layout a plan so your tradeshow booth is manned 100% of the time the hall is open? (Hack #2) What if you set a metric that all leads are contacted within 5 business days and 1st meetings are within 30 days? (Hack #3) What if you plan ahead and plan out shirts, graphics and marketing materials for you booth? (Hack #4).

What is the value in that!?!

Thursday, June 2, 2022

Corporate Display

There is so much hype these days. Be bigger. Be an industry leader. Have a ping pong table in your break area to show potential employees and clients how much you value culture.


None of that matters if your employees dread working for your company.

Here is a photo of a corporate display. Simple. Communicates to the potential client or employee and most importantly the current employees.


Not every corporate display has to break the bank.

Training Is Part of the Equation!

  At Exhibit Associates our goal is to be part of our client's team. To assist them in the execution of the exhibit at a trade show eve...