Speed Wins!

There are 4 Tradeshow Hacks:

Hack #1: Tell people you are going.

Hack #2: Exhibit a Plan.

Hack #3: Follow Up!

Hack #4: Stand Out!

These Hacks are designed to increase your tradeshow ROI.

And with Tradeshow Hack #3: Speed Wins.

Do you want the 1st Appointment -> or the 4th?

What is the Follow Up Plan?

Tradeshow Hack #1 Twitter Part 1

 You need to tell people you are going!

For events -> This means twitter. and twitter, and twitter.

For every event there is a @Twitter Handle and #Hashtag. Every Event is hosted by an organization. They have a @Twitter handle and #Hashtag as well. Guess what? If the hall is big enough -> It has a @Twitter handle and #Hashtag as well. The city the event is in? You Bet!

Is your brand known for the products and services and there is no way the #Marketing Gods will allow you access to the @Twitter handle for the company, service or product? Get an "event" handle for the company. Tie into the main marketing channels for your company, but you get to have fun with it! There is so many ways to slice this hack.

And once you start engaging - well there is a method to this madness as well. That's the next post!

Welcome to Tradeshow Season!

 Wow!   It's great to write that title!

In January of 2020 it was full speed ahead.  The economy was humming along, tradeshows were lined up from January to June.   Life at Exhibit Associates was awesome!

The Design Shop was busy.   The Fabrication Shop was busy.  The Services Team was busy.   Even Account Management was busy.   (But you know sales - 1/2 days, golf on Friday, 3 Martini lunches....)

Then the 1st cancelation happened.   Then the next.  Then all of them.   By the end of that 1st quarter we in the tradeshow industry were "beat up."   The phone was never good news.

Now, we at Exhibit Associates did have some corporate displays (lobbies) and some museum exhibits that we worked on.    So we crawled along.

We took the time to improve our processes, add software, buy new equipment and update our branding.  But, still, no tradeshows.   So no Tradeshow Season in the Fall of 2020, or the 1st Quarter of 2021.

Now our phone is ringing.  Now our Design, Fabrication and Services Teams are busy!  Even Account Management has had to cut down on their golfing.  (The tragedy of it all!) 

So as we roll into Fall of 2021 we have only one thing to say:  "Welcome to Tradeshow Season!"

Where to Start?

 Tiktok, YouTube, Instagram Posts, Instagram Reels, LinkedIn Ads.

There is so much out there to conquer. Yes Conquer! So what is one to do?

First you start.

Then you keep going. Then you learn. Then you modify. Then you keep going. Then you learn more. Then you modify. Then you keep going. Then you learn more. Then you modify. Then you keep going. Then you learn more. Then you modify. Then you keep going. Then you learn more. Then you modify. Then you keep going. Then you learn more. Then you modify. Then you keep going. Then you learn more. Then you modify. Then you keep going.

And you track. That is one of the learnings. Are views going up? Impressions headed in the right direction? Do not over think this. Just do it!

Yes - this works for tradeshows! Every show has a twitter feed? Do you know what your next tradeshow twitter handle and hashtag is? Find out.

And the secret to all this: First you start!