Show Services Tuesday

Just like Road House.

And we will get to Dalton in a minute.

This week is all about Show Services.    And we have ten rules:

1. Communicate
2. Communicate
3. Communicate
4. Communicate
5. Communicate
6. Communicate
7. Communicate
8. Communicate
9. Communicate
10. Be Nice!

And for those who are fans of Road House - you get the Be Nice!   Until it's time to "Not Be Nice!"  Don't be a push over, be firm, know what you need to ask for.   But if you don't know - the people on the floor, remember the ones who speak like Marines/Prison Road Gangs, will see right through you.

Complain about Material Handling.  Complain about the cost of a wastebasket.  Complain about the rates of the Condor Crew.    And watch how long and complicated your set up & strike will be. 

But share your floor plan with the people setting up.  Make sure the electricians have your electrical plan.  Make sure the booth staff know when  and where they are to be during the show.  Set expectations.   

And the only way you can do all that is by communicating.   (Rules 1 thru 9!) 

Show Services Wednesday will be all about what you need on the floor to survive!.

#DesignCounts

On July 31, 2020 the Exhibit Associates Social Media Channels were flooded with #DesignCounts posting.  Everything has to work right, but it all starts with Design.  

The Design Team at Exhibit Associates has worked on tradeshow booths, corporate displays and museum exhibits so far this year.   

Yes: This Year!   This crazy, upside down, topsy-turvy year.  

Design is so important to the process.  It is the start of the process but it is not the entire process.   We at Exhibit Associates call the process "The Project Journey."  

All projects have a beginning and an end.  The beginning is the meeting with the client.  The end is usually the tradeshow, or the Opening Night of the Museum Exhibit or the unveiling of the Corporate Display.  Service continues long after that event - but what is really awesome about our business is our work is associated with an Event!   And we usually get invited to the event.

So check our our Twitter, Facebook, LinkedIn and Instagram channels on July 31st, 2020.    And stay tuned for other "projects" on our channels! 

"...cursed with self-awareness."

1. You know what you know 
2. You know what you don't know 
3. You don't know what you don't know

It's #3 that causes all the issues when it comes to tradeshows (and life.) 

While Annie in Bull Durham says "The world is made for people who aren't cursed with self-awareness"   The tradeshow floor will eat you alive.  

Example #1 is this abbreviated email chain over a weekend this fall;

All week and on Friday the client is excited ready to go!  Then Sunday they show up on the tradeshow floor and, well, if you have never been on one it can be overwhelming.   Sunday night was a disaster.  And I was 1,500 miles away with the ability to do nothing!   (Well I did call the GC and let them know the issues and could they run someone by the tradeshow booth - Which They Did!)

Doing your own show services is not the issues here - not knowing what to expect (#3 from Above) is the issue.

Go with a team member who built your tradeshow booth just once and learn.   After all your Exhibit House should be "....just happy to be here.  Hope I can help the ball club." (Crash Davis giving tips to Ebby Calvin "Nuke" LaLoosh) . (And if they don't want to help the ball club - give Exhibit Associates a call!)

Your Lobby

How is Your Brand Represented in Your Own Building?

This is nothing special unless we get it wrong.  

It is a simple sign.  Wood and metal hanging on a red wall with some back lighting for the wall.   Was it the only thing we did for Virgin Mobile?  No.

While this is something that is easy, and our team here at Exhibit Associates does it all the time - if we got it wrong it may have been the last thing we did for them.

Yes we did it awhile ago - but it still is a nice simple example of our work.

So how is your brand represented in your own lobby?

Exhibit Associates provides incredible design, build and installation services related to interior branding projects and awesome lobby experiences.   sales@exhibitassociates.com to find out more! 

The Four Rules of Tradeshows!

Today!  We are going to review the Four Rules of Tradeshows in detail.  They are 

simple in concept, but execution can be tough on your own.    Over the next 4 blog posts you will

learn in detail what the Exhibit Associates version of the Four Rules are for Tradeshows.  In addition there will be a special #selfiesticksunday on @YouTube and a slide deck up on @SlideShare.  

Since we are in the 2020 Tradeshow Season, these rules will yield success for you and your tradeshow program!