Welcome to Labor Day Weekend!

 "On the tradeshow floor right now there are labor teams working to get your tradeshow booth ready for Tuesday."

Developed as early as 1887 it is to celebrate the American labor movement and the works and

contributions of laborers to the development and achievements of the United States.

In the Tradeshow Industry it means something special. It is the team you hire in Chicago, or in Orlando, or in Vegas or in the 100 other locations around the United States that hosts tradeshows. This team is the critical last step to your tradeshow success.

During Tradeshow Season "labor" is in short supply. These teams work on Sundays, Holidays, Saturdays, late night, early morning and sometimes Monday to Friday 9 to 5.

That is the funny part about Labor Day. People are working. Not any white collar folks, but the "Labor" that the 1st Day in September was meant to celebrate are working. Especially in the tradeshow industry.

We are working. On the tradeshow floor right now there are teams working to get your tradeshow booth ready for Tuesday.

Just remember that when you get there on Tuesday.

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Exhibit Associates design builds and manages trade show booths corporate displays and museum exhibits for our clients. #trade #show #booth #exhibit #display #branding #marketing #brand #kansascity #kansas #missouri #YourBrandOurBusiness www.exhibitassociates.com

What it Takes

Tradeshow Season is upon us. So what? What does it mean? It means show up to close business.

Well it means business is getting done, our clients are keeping the Exhibit Associates Team busy and they are getting the ROI on their tradeshow program in terms of new clients and new revenue.

Our clients demand the best at the best pricing. Tradeshow booths are an investment - so is the tradeshow itself. The space, shipping, material handling, setup, break down and storage of your booth all costs money. There has to be a Return On Investment.

Overheard at a Industrial Tradeshow in 2019: "That was a 15 minute close that took 15 months to get." Magic does not happen. Sales teams have to work the pre-event, the event and the post event to get the ROI required. But this situation was the key decision maker, seeing the products, the team supporting the products and looking the sales person in the eyes. Boom! Sales Closed!

And if you are not there to close the deal, who will?

"What it takes" means show up, with a game plan and close business. That is all that matters. And if you & your company are not there - who are your current and future clients talking to?

Get moving. That's what it takes.

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Exhibit Associates design builds and manages trade show booths corporate displays and museum exhibits for our clients. #trade #show #booth #exhibit #display #branding #marketing #brand #kansascity #kansas #missouri #YourBrandOurBusiness www.exhibitassociates.com

Pumpkin Spice Lattes does not equal Tradeshow Season

 We at Exhibit Associates look forward to this month not because Pumpkin Spice Lattes are available, but because tradeshows are happening!

Why does this happen now? Tradeshows lead to new business. Whether it is from a new client or an existing client business happens on the tradeshow floor. 10x10, Table Throw and Banner Stand, 10x20, 20x20 or 50x80 - it is where the decisions makers our clients want to meet go.

Our clients get business at tradeshows. Summer is over, it is business time.

Welcome to Tradeshow Season!

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Exhibit Associates design builds and manages trade show booths corporate displays and museum exhibits for our clients. #trade #show #booth #exhibit #display #branding #marketing #brand #kansascity #kansas #missouri #YourBrandOurBusiness www.exhibitassociates.com

Welcome to September

 Nothing Special. Except in this industry - tradeshow industry, it gets crazy busy at exhibit houses.

Large, small, multiple locations, single location, single operator or a team of 100s -> September is the busiest month of our year.

Why?

Kids are back at school, vacations are done and the end of the year is coming. In business, in sales - December 31 is a hard deadline. How much did you sell this year?

No almosts. No discussing how you came in second place on the large deal. No "What ifs" are allowed. What is your number? Your company's number? No gray areas allowed when you record that yearly sales number.

So with it 120 days away, no summer distractions -> that deadline is coming. And there is a great way to generate leads and sales: Tradeshows!

And that is why we get busy. Stay tuned!

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Exhibit Associates design builds and manages trade show booths corporate displays and museum exhibits for our clients. #trade #show #booth #exhibit #display #branding #marketing #brand #kansascity #kansas #missouri #YourBrandOurBusiness www.exhibitassociates.com

Twitter Game Plan

Time to Get After It!  If you have been following along you are aware of the 4 Hacks to Improve Your Tradeshow ROI.  #1 is You need to tell people you are going!

For events -> This means @Twitter. and @Twitter, and @Twitter.  And Here is a link to get your "Twitter Game Plan".  The TGP will outline the when, and provide the tweets -> All you need to do is cut, paste and schedule!    It's that easy!  

What does your "Twitter Game Plan" Look Like?
The overall objective of the game plan is that for people, otherwise known as attedees, otherwise known as "potential clients" or "current clients" will be searching @Twitter for show information.  The TGP puts you and your booth at the top of that search.  How?
Well for every event there is a @Twitter Handle and #Hashtag. Every Event is hosted by an organization. They have a @Twitter handle and #Hashtag as well. Guess what? If the hall is big enough -> It has a @Twitter handle and #Hashtag as well. The city the event is in? You Bet!
And once you start engaging - well there is a method to this madness as well. I will not discuss the pre-event marketing you have to accomplish 6 months out. Or one month out. Or 1 day out.
No one cares how many followers you have - this activity is for those searching during the event. Hashtag and Handle with your booth number over and over again.
Distribution is free, you can set these up ahead of schedule - helps people find you.
And it helps with Tradeshow Hack #1.   

Note: If your brand known for the products and services and there is no way the #Marketing Gods will allow you access to the @Twitter handle for the company, service or product? Get an "event" handle for the company. Tie into the main marketing channels for your company, but you get to have fun with it! There is so many ways to slice this hack. #exhibit #display #kansascity #missouri #marketing #brand #kansas #YourBrandOurBusiness #exhibitassociates 

Value vs Cost on Tradeshow Hacks!

 Actually they are not free - they cost time. Plan them out, the amount of time can be small, but they still

costs. That is where Value comes into play.

What is the value of social media? Planning out your exhibit schedule? Following Up?

What is the cost of not following up?

What is the cost of having nobody manning your tradeshow booth during the hall hours?

What if, and just play along here - if you utilize multiple channels to let people know you are going? (Hack #1) What if you layout a plan so your tradeshow booth is manned 100% of the time the hall is open? (Hack #2) What if you set a metric that all leads are contacted within 5 business days and 1st meetings are within 30 days? (Hack #3) What if you plan ahead and plan out shirts, graphics and marketing materials for you booth? (Hack #4).

What is the value in that!?!

#exhibit #display #YourBrandOurBusiness www.exhibitassociates.com

Corporate Display

There is so much hype these days. Be bigger. Be an industry leader. Have a ping pong table in your break area to show potential employees and clients how much you value culture.

None of that matters if your employees dread working for your company.

Here is a photo of a corporate display. Simple. Communicates to the potential client or employee and most importantly the current employees.

Not every corporate display has to break the bank.

#display #exhibit #design

When it Comes to SEO - Who do you listen to?

 Do you listen to your graphics person?  Sales Person?  No - there are so many companies, online course

work and "free" stuff (you know the stuff that leads to a paywall?) that you can do it.   And yet your rankings for all the content you put up are getting you no where. 

What about your tradeshow design - your engagement on the floor and you follow up plan?  How about your @twitter plan?   Graphics person knows this?   Your sales guy?  

How about a trade show display company?  That is right!  www.exhibitassociates.com is your company you can visit to get ideas for your next booth.  Exhibit Associates can help you build and execute your next tradeshow booth.  Displays, Exhibits or Booths - what ever you want to call it - we are your team.

#trade #show #booth #display #exhibit #kansascity