Hack

 There isn't much to the word "Hack."    It just means a simple way to get something done.   People make

things complicated for no reason whatsoever.  

Tradeshows are such a thing.   It's not complicated.  Order services, ship on time, be prepared and watch the details.

"Eat Right & Exercise." is the simple "hack" to a better physical health.  But for some reason the majority of people who want better physical health try diet pills, cabbage diets and "unique" machines.  But it comes down to eat right and exercise.

Tradeshows are not much different.  We've broken it down to 4 hacks.   Tell people you are going, Exhibit with a Plan, Stand Out and Follow Up.  Four items.   

Now execute!